If your customers cannot find you on the internet, your business practically does not exist. Search engines are one way in which your customers will search for your products and services. Well, search engines are smart – but they still need some help to understand your website. This is exactly why you need to optimize it in such a way that search engine algorithms can understand exactly what your business is about. That’s not all. The real purpose of optimization is to create a great user experience for your visitors and potential customers. Search Engine Optimization (SEO) helps you present your website appropriately for search engines (to rank) and for your visitors to understand and engage.